Sustainable Design is the theories and practices that cultivate ecological, economical and cultural conditions that will support human wellbeing indefinitely. Our responsibility, as the design community is to take action, to rework the world and to share information. We’re at a stage where environmental intervention begins at a product’s conception because even though the world is filled with remarkable people, we are still consumers and we’re consuming at a rapid rate. (Shockingly, it’s just 20% of us that consume 80% of the world’s resources, while the Bottom Billion suffer!)

What makes our time so interesting is that our consumer choices are driven by emotion. In fact, the Journal of Advertising Research published a study that showed emotions are twice as important as facts in the process by which people make buying decisions. So, if designers create real, practical, pleasurable solutions for people with the least harm and smallest environmental footprint, then designers will drive the market, helping consumers and businesses to make better choices.

Sounds like a walk in the park but in reality, and particularly in South Africa, we are faced with enormous social and environmental developmental challenges that position the design sector in the back ground. When practising sustainable design, these designers are challenged even more than those just doing conventional design. There’s a lack of education and understanding about sustainability in design; the choice of materials is limited and so is the general support from commercial sector. So, our creative sector is faced with these hurdles as well other common design challenges, such as costs, short schedules and client demands.

Management guru, Tom Peters, sees designs as the principal reason for emotional attachment (or detachment) relative to a product or service or experience. “Design is arguably the no.1 determinant of whether a product-service-experience stands out – or does not. Furthermore, it’s one of those things that damn few enterprises put – consistently – on the Front Burner.”

Sustainable Design is an important and necessary development tool. By empowering our emerging design talent with the information, tools and opportunities to build a sustainable future, we open the window (wide!) for more green jobs, sustainable resource management and a clean, abundant environment for all the people to enjoy!

“If there was no design there would be nothing to do, and nothing would progress or get better. The world would fall apart.” – Anna, age 11.

Maybe it is time, after all, to put the design of our future in the youth’s hands!

With its cheeky no kak! campaign, the Eco Design Initiative is engaging young designers, South African industry and media in sustainable development through design. No kak! stands for no waste, no pollution and absolutely no harm!

In August 2010, 20 finalists were selected for their eco design concepts, submitted as story boards, during the competition’s first selection round. These “Fresh Talent” (as we like to call the participants), now have the opportunity to create life size prototypes of their design ideas, using natural, organic and waste materials sourced from South African suppliers with clean efficient processes, such as “made by hand” and “local sourced and produced”. The eco design prototypes will be showcased at next year’s Design Indaba in Cape Town.

The selection represents some intriguing ideas and interesting stories! The campaign called for entries into 3 categories, namely: Green Home & Hospitality, Bambino Bio and Durable Design for Everyday. Fourteen finalists participate under the Durable Design for Everyday category (with eco fashion and textile designs), and 3 as finalists in Bambino Bio and Green Home & Hospitality respectively. The Eco Design Competition 2010 attracted entries from students at 9 different universities across South Africa and design entrepreneurs in Gauteng and Cape Town.

These were shortlisted by a panel of design industry experts, including Tin Korver of Twiice International, Adrienne Viljoen from SABS Design Institute, Sonwabile Ndamase, the president of SA Fashion Designers’ Agency and Dalene Du Preez from Proudly South African. The criteria: Sustainability, Innovation and Benefit to User.

The final judging will take place at Design Indaba on 25 February 2011 and the Eco Design Awards will be held on Saturday the 26th. The overall winner will enjoy a two week Sustainable Design Tour to Sweden in June 2011.

Between 28 February and 4 March 2010, the Fresh Talent will meet six sustainable design ambassadors from Sweden during the Fresh Talent Workshop in Cape Town. As their challenge, the designers will rework the space of a disadvantaged youth centre in the Mother City, using a “lucky packet” of materials – reclaimed waste and environmentally friendly materials – in just 5 days! With this activity, the Eco Design Initiative wishes to leave a legacy of design as a mechanism for social entrepreneurship and upliftment.

Design, beauty, community and resourcefulness are integral characters our African culture. Considering Cape Town’s bid to be the World Design Capital 2014 and South Africa’s nomination as the host for COP17 (United Nations Climate Conference) in 2011, the Eco Design Initiative is perfectly timed to raise awareness and increase opportunities for youth entrepreneurship in the field of Sustainable Design.

South Africa’s got Fresh Talent and they are the catalysts that will make our sustainable future possible!

Close to 150 entries were received from students, representing 9 design institutions as well as from design-entrepreneurs across South Africa. The short-listing was held on 19 August 2010 and 20 entries have been selected as finalists by our judging panel.

The Eco Design Initiative is privileged to have the opportunity to work with the following design industry representatives, which provide a range of skills and experience to enable a professional selection of the qualifying concepts:

• Tin Korver – Twiice International & Design Faktorii
• Adrienne Viljoen – SABS Design Institute
• Dalene Du Preez – Proudly South African
• Sonwabile Ndamase – SA Fashion Designers’ Association
• Hwalani Mabaso – Eco Design Initiative

“Good design is a renaissance attitude that combines creative instinct, technology, beauty, environment, nature, societal and political influences and human need, to produce something of real significance. Through the Eco Design Initiative, we see this attitude shining through! Well done, thank you and keep on designing your hearts out!”

The story boards were judged using the following criteria:

Sustainability: Environmental & Social impact; Material selection; Understanding

Innovation: Concept’s Originality; Creativity; Story Board Quality

Benefit to User: Practicality and User-friendliness

The design concepts that have been selected as finalists for prototype production have been selected on excellence and the panel is excited and intrigued to see these come to life in the final stages of the Eco Design Competition.

Congratulations to the Eco Design Finalists!

Bambino Bio:

-          Jeanine Britz: Save the Planet through Education!

-          Natasha Westerman : Pom Pom Baby Bumper

-          Amy Burton: Carry Quilt

Green Home & Hospitality:

-          Megan Aitken :  Recycled Wood Shelving

-          Duma Mncedi Thwala:  Kitchen Rubbish Bin

-          Esther Nambozo: Hunted for Beauty, Elephant Lamp

Durable Design for Everyday:

-          Princess Khawula: Eco Avant Garde

-          Khothatso Laurance Tsotetsi : Hoody by Farm

-          Lizzy Promise Mtsweni : Rock & Roll, Re-Use & Recycled

-          Gabrielle Darne : Eco Warrior

-          Mtoti Magazi: Blossoming Bloom

-          Elize Barnard : Mother Nature wears Eco

-          Ilana Steytler : Reduce, Re-Use, Recycle

-          Brodi Deere :  Breathe Easy

-          Mahlatse Mashiane :  Plant a Seed & Water it

-          Victory Molope  : 1920 Denim Fashion

-          Ismarie Swanepoel :   Eco Glamour

-          Paledi Rakgalakane  : Pick & Go

-          Tumiso Lehlogonolo Hlabyago  :  Birds

-          Andritt Williamson :  Billboard Boots

Information about Final Competition Stage:

All finalists will be contacted directly and notified by 31 August 2010.

Participants will be advised about the materials that will be supplied by the Eco Design Initiative.

Finalists will receive a Prototype Brief, including the specific requirements.

Final prototypes and all required information must be received in Cape Town by 17 November 2010 to qualify for final selection. (Exact requirements will be outlined in Prototype Brief.)

The Final Judging will take place on 25 February 2011 at Design Indaba, Cape Town. The Eco Design Awards will be hosted on 26 February 2011.

Prizes

1^st Sustainable Design Tour to Sweden, June 2011

2^nd & 3^rd Prizes to be announced

Category Prizes

The top designer in Green Home & Hospitality or Durable Design for Everyday enjoys a 6 month paid internship with Design Faktorii.

The Eco Design Initiative is continuously working to secure  interesting prizes and incentives.

Incentives

Design Prototypes will be showcased at Design Indaba, Cape Town 25 – 27 February 2011.

All finalists are invited to participate in the Fresh Talent Workshop, facilitated by Swedish designers to be held in Cape Town 28 February – 4 March 2011.

The no kak! Catalogue will be published, featuring all finalists and their designs.

All finalists will be promoted for internship opportunities.

Thank you for your support and interest in the Eco Design Initiative.

We wish the Competition Finalists the best of luck!

A new design revolution is underway, one not seen since the Bauhaus movement of the 1920’s. “Eco design” takes the emotional, ecological and economic factors of our society into account. This is the design for our sustainable future. Innovators and inventors do not wait for overall change in the system, they drive the change. The resounding manifesto for this new breed of designers is: we aim to design with, not for. Projects are approached as “solutions for people.”

Design is not an exclusive right; the practise should be approached as solutions for people, and done in the most efficient manner, making new products and services accessible to the widest possible audience, with the least possible negative impact. Efficient design carefully measures the energy, resources, costs of production and its influence on local and global communities.

Efficient design is inherent in the African culture. Africa’s people are innovative and have learnt how to make things work with the often limited recourses that are available. With the continent’s population continuously increasing, and its natural resource shrinking, there is a need for increased awareness about finiteness of our natural materials.

2010 has turned the spotlight on South Africa, thanks to its seamless delivery of the FIFA World Cup. Next year, the country will be host to the United Nations’ Climate Conference, COP17. With increased international interest in the country and its resources, there is hope for more learning and information exchange for the country’s and continent’s sustainable development.

One organization pioneering opportunities for entrepreneurship in the field of sustainable design and development is the Eco Design Initiative, which involves emerging talent from South Africa and Scandinavia in an environmental design challenge, themed Shaping the Future Generations.

The most exciting project activity is the Fresh Talent Workshop, to be staged in Cape Town 28 February to 4 March. This workshop will be facilitated by 6 Swedish designers, widely recognized for their achievements in the field of sustainable design; the workshop participants are South African emerging designers that have been selected as finalists in the Eco Design Competition.

During the Fresh Talent Workshop week, the group will be challenged to rework a space for a local youth centre or school in the Western Cape, using a surprise supply of natural, organic and waste materials donated by South African industry. With this, the Eco Design Initiative aims to encourage emerging talent to create products and services that will benefit those who need it most.

The creative industries have an enormous responsibility, to pioneer sustainable consumption and production behaviours across all sectors of our society. The new movement of social-ecopreneurs work to inspire those systems that will work for the good of today and that of the future. Through collaboration, skills for skills trading and culture sharing designers will deliver awesome innovation that cultivates the environmental and social conditions that will support human wellbeing indefinitely.

“Design is how you treat your people. If you treat them well from an environmental, emotional, ergonomic and aesthetic standpoint, you’re probably doing good design” Yves Behar, Fuse Project.

//

For more information about the Eco Design Initiative, please contact info@nokak.com

Press Contact:

Issued by Global Green Agency for the Eco Design Initiative

Janine Johnston

E: janine@globalgreenagency.com
T: 0046 732 033 938
S: greenjanine

LIV is a company with a conscience.

This award-winning South African design team aims towards urban sustainable design. To them this means design that acknowledges human beings through job creation, design that is sensitive towards culture and its local community, design that makes economic sense and that considers the impact it has on our planet by the re-using and re-thinking of waste and materials.

The materials that they use are not often regarded as resources and their designs explore making waste beautiful. “We enjoy the adventure of hunting through waste and discovering treasures, making for highly original and quirky pieces.”

The methods that LIV chooses to execute their designs play an important role. Ewaldi and Danielle try and use some forgotten and sometimes unappreciated craft skills such as crochet and wire craft and hope to bring them back to their former glory.  “We believe that hand made is better than machine manufactured.”

Being green does not just stop at design; it is a lifestyle and a mind-shift. LIV Green Designs makes this shift easy by presenting smart design pieces – as a consumer, there’s no need to miss out on functional beauty – thanks to these two green girls.

As Ambassadors for the Eco Design Initiative 2010, Danielle and Ewaldi will be visiting schools in the Cape Town region to inform and inspire students to explore the possibilities of sustainable design.

________________________________________________________________

For more information or to request a presentation, please contact:

Eco Design Initiative

E: info@nokak.com

T: 0027 721 817 912

To learn more about LIV Green Designs: www.2livliv.com

This important task to Shape the Future, the Eco Design Initiative assigns to South Africa’s emerging design talent through the invitation to participate in this year’s Eco Design Competition and Fresh Talent Workshop. Designers are the catalysts that will make a sustainable future possible – and today’s ultimate design challenge is to create durable products and services that minimize adverse impacts on the environment, while making everyday life simpler and more pleasant.

We cannot solve our problems with the same thinking we used when we created them, Albert Einstein wisely stated.

The Eco Design Initiative is excited to announce the following changes to this year’s programme:

The Eco Design Competition entry period has been extended to 30 July 2010.

As entry, designers (individuals or teams of two) are invited to submit a story board of their sustainable design concept along with their motivation for the materials and processes used in their design process. The theme for 2010 is Shaping the Future. This theme should be applied to one of the following categories: Bambino Bio, Green Home & Hospitality or Durable Design for Every Day.

Twenty five finalists will be short listed in August by a jury of local and international design industry representatives.  These 25 selected design teams will be supplied with the materials required to build their prototypes for the final competition stage.

The Eco Design Showcase will be hosted at Design Indaba in Cape Town 25 – 27 February 2011. The Design Indaba Expo is a 100% local-is-lekker celebration of South Africa’s ingrained creativity – makings this event the perfect hosting platform for participants’ clean, smart design ideas.

The Fresh Talent Workshop, the exciting learning and culture design exchange between Sweden and South Africa will be hosted in Cape Town 28 February – 4 March 2011. The programme facilitators include Apokalyps Labotek, Swedish Ninja and Righteous Fashion from Sweden and the participants are the qualifying fresh talent selected during the Eco Design Competition’s short-list process.

The group participating in the Fresh Talent Workshop will be challenged to create an eco-designed space for a Western Cape primary school, using the materials and resources kindly provided by sponsors and suppliers. This project will form part of the City of Cape Town’s bid to be the World Design Capital 2014. This assignment is an embodiment of the Eco Design Initiative’s mission to Shape the Future.

Very exciting news for the Eco Design Initiative’s eager participants is that Designfaktorii has offered an internship for the first place winner of the 2010 Eco Design Competition!

Designfkatorii commissions young designers to design products ranging from home-style to corporate, hotel, project and restaurant furniture. Says Tin Korver, CEO and member of the 2010 Eco Design jury: “Designfaktorii’s aim is to put South Africa on the world map of high quality design. We have a strong ethos on sustainable design, and put a lot of time and research in to finding clever eco materials that have a long life. We also believe in using as little materials in the process of manufacturing.”

The Eco Design Initiative 2010 is hosted in association with Proudly South African, the SABS Design Institute, Swedish Industrial Design Foundation (SVID) and Creative Cape Town.

The Eco Design Initiative is currently being registered as a Non Profit Organization with the main objectives to develop opportunities for youth entrepreneurship in the field of design and to build a value chain for sustainable consumption and production of design in South Africa.

Summary of the Eco Design Initiative 2010’s milestones:

30 July 2010                        Competition Entry period closed

August                                     Short-listing & finalists notified

September                             Materials to finalists for prototype production

17 November                       Final prototypes must be delivered

25 – 27 Feb 2011               Design Indaba, Cape Town

28 Feb – 4 Mar 2011        The Fresh Talent Workshop, Cape Town

The campaign includes the Eco Design Competition, the Fresh Talent Workshop and various No Kak / Ingen Skit showcases in South Africa and Sweden.

The Eco Design Competition is open for entry!

To enter, candidates are invited to submit Story Boards of their environmental design concept. These designs will be shortlisted to 25 participating designers (or design teams of two). This group will then build a design prototype, using natural, organic and “waste” materials supplied by South African industry. The 25 design concepts will be showcased for final judging at the Natural & Organic Show, to be staged in Johannesburg 27 – 29 August 2010.

This South African design group will then meet with a team of Sweden’s eco designers during the Fresh Talent Workshop, to be hosted in Cape Town, 6 – 10 September 2010. Apokalyps Labotek, Righteous Fashion and the Swedish Ninja will facilitate this workshop, designed for collaboration. This Fresh Talent group project will be to create an area for living, working or playing, using environmental and waste materials supplied by industry.

Nature knows no waste. As those responsible for designing our future environments, designers and the industry involved in the value chain are urged to re-consider resources used in product design. Through innovation designers are bound to discover new ways to utilize materials once considered worthless. Not only will this reduce impact on our landfills it will also show the economic viability of green design.

The Eco Design Competition winners will enjoy a visit to Malmö, Sweden in June 2011. Malmö is a climate friendly city; the World’s first Fair Trade certified city and she was nominated as 13th most creative city in 2009 by Fast Company. Together with neighbouring Copenhagen, this region is widely recognized for innovation in sustainable design. All designs produced during the Eco Design Initiative will be showcased in Malmö, Sweden in January 2011.

This initiative (which the dictionary defines as a leading action) calls designers, industry and consumers to shape the future with sustainable design.

The Eco Design Initiative is supported by Proudly South African and the Swedish Industrial Design Foundation (SVID).

This is the motivation for the Eco Design Initiative 2010.

The dictionary defines an initiative as a leading action – appropriate to this campaign. The Eco Design Initiative aims to encourage growth and transformation of entrepreneurial concepts in South Africa. Set against enormous environmental, political and social development challenges, this initiative is making a positive contribution in the country by showing that these challenges can be addressed and overcome through sustainable design. The Eco Design Initiative creates opportunities for learning partnerships, culture exchange and skills transfer.

The campaign includes The Eco Design Competition, The Fresh Talent Workshop and several showcase opportunities in South Africa and Sweden.

The competition is open to emerging designers in South Africa. All schools of design are welcome. As entry, designers are requested to submit a story board of their design concept along with their motivation for the materials and processes used in building the concept. 25 entries will make it to the qualifying selection to be produced with materials sourced from industry. These materials have to comply with basic environmental standards; they either need to be produced naturally, organically, without any harm to the environment or they should be “waste” that can be reworked to create durable design for every day.

The promising designers will be part of the Fresh Talent Workshop in Cape Town in September 2010. The workshop will be facilitated by representatives of Sweden’s environmental design movement. Apokalyps Labotek, 2010 winners of Wallpaper’s Best Recycled Design Award, has confirmed their involvement. This design duo is recognized for their concept titled Past Present Future. The entire product life cycle is taken into account: what it was, what it is and what it will become.

During the Fresh Talent Workshop, the group will be challenged to collaborate in creating an eco-environment for people’s work, play or living needs.

All of the work produced for the Eco Design Initiative (qualifying entries as well as Fresh Talent project) will be showcased at exhibitions and galleries in South Africa and Scandinavia. The competition showcase is set for the Natural & Organic Show in Johannesburg, which attracts close to 30 000 visitors during the event’s three day duration. Following that, the design pieces will be “exported” to Sweden to be exhibited at various exhibitions in Stockholm and Malmö.

The design of a sustainable future is in our hands. We can create smarter environments without waste, pollution or harm.

Details:

Entry to the Eco Design Competition is open until 30 April 2010.

The final showcase and judging will be held at the Natural & Organic Show 27 – 29 August 2010

The Fresh Talent workshop will take place in Cape Town 6 – 10 September 2010.

This industrial design duo’s workshop is based in Malmö, yet their message reaches audiences across Europe. This year, they’ll be sharing their design philosophy with promising South African design talent during the Eco Design Initiative’s Fresh Talent Workshop in Cape Town.

They approach their designs with a concept titled Past Present Future. The entire product life cycle is taken into account: what it was, what it is and what it will become. “We look at waste as materials with a history and with a potential new life as a new product”, says Jenny Nordberg. It may sound like a simple idea, which essentially it is, however their day to day work includes extensive research, applying technology and chemistry and of course design, and then ensuring that the product gets to market with the smallest possible footprint.  The results are award winning, thought stimulating every day products that will make their way into your home and heart.

Apokalyps Labotek was off to a promising start with The Soap, made using recycled cooking oil from the many falafel stands around the neighbourhood. “In The Soap we combine the old tradition of making cold processed soap with the use of a modern waste material of our home town”, says Petra Lilja. Considering that The Soap is neither fragranced nor coloured, you’d think you’d smell a little deep fried with frequent use… Luckily not, thanks to the design team’s determined research and collaboration with a bio chemist to refine the final recipe. Environmental thinking has even been factored into the business’s logistics: the oil is collected by bicycle, their preferred mode of transport in Malmö city.

This team has received two awards, The Wallpaper Design Award 2010 for the Best Recycled Design and the Skåne Region Design Award for The Parquet: an up-cycled version of an old design created with recycled car tyres! This flooring design boasts ergonomic characteristics and soundproofing ability. The tiles even come in a range of colours.

Apokalyps Labotek’s business is industrial design and sustainability consultancy. Their obvious passion though is exploring and experimenting to make a better future a tangible reality. They are driving change in Sweden’s design industry, by creating a demand for recycled “raw” materials. Often it’s a matter of convincing the suppliers that the “old” stuff is the good stuff.  And sometimes it’s a challenge presented by their own industry especially when green is sexy… there are so many products are out their flashing an eco badge, yet they’re made without integrity.

The world needs more designers with conscience. That’s the reason the Eco Design Initiative is so happy to host Apokalyps Labotek during the Fresh Talent Workshop. Jenny and Petra share our belief in the opportunity to influence the development of South African design and to share their acquired knowledge and skills with the country’s emerging design talent.

The Fresh Talent Workshop is a component of the Eco Design Initiative 2010. It will be a collaborative design experience between Swedish and South African designers. The objective is to explore culture and collectively rethink the approach to our living, working and city spaces.

Apokalyps Labotek has a special message for all the fresh talent entering this year’s Eco Design Initiative:

“We are honored to be invited to the Eco Design Initiative 2010! The profession of the designer is very important since we have the choice to design a better world. It’s a great challenge since the industry does not always see this as profitable, but together we can show that these times of change present a great opportunity to focus on sustainable design. We are happy to share our experiences with you and we are very much looking forward to visiting your country and taking part of the workshop!”

Designers are the catalysts that make a sustainable future possible – and today’s ultimate design challenge is to create durable products and services that minimize adverse impacts on the environment, while making everyday life simpler and more pleasant.

The Eco Design Initiative is established to create opportunities for South African design talent and to acknowledge the creativity and innovation that will make sustainability achievable.

CALL FOR ENTRIES

The Eco Design Competition 2010 is open to South African professional and student designers.

All schools of design are welcome, including but not limited to Interior, Industrial, Fashion, Graphic, Landscape, Architectural and Environmental Design.

Entrants must be under the age of 35 and may enter as individuals or as teams (max 2 persons).

The designs must be the original work of designers and may not be in production.

Only one entry is allowed per designer or design team.

ABOUT THE PRODUCT

This initiative is looking for innovation and creativity which embodies the concepts of clean, smart design.

Careful consideration must be given to the materials used in the production, including their origin and recyclability. Think about the design’s lifecycle and footprint.

The submitted designs must promote and encourage environmental responsibility and must be user-friendly – applicable to everyday.

Ideally, the design should be lightweight and easily transportable.

ENTRY DETAILS

First stage of the Eco Design Competition:

-          Application form submitted by 30 April 2010

-          Description of design concept, product & packaging (max 1 page) to accompany story board

-          Story Board (maximum 2 x A 3) to be delivered by 30 April 2010

-          List materials used and reason for selection included in application and design description

-          Short CV including high res self portrait

Finalists’ requirements:

The 25 selected finalists will be notified in May 2010 and more information will be provided.

-          Technical fact sheet: function, max size, materials

-          Production process & estimated costs

-          5 x high res pictures (various angles)

-          Product prototype for showcase

SCREENING PROCESS & JURY

Submitted entries will be judged by the Eco Design Initiative’s steering committee in May 2010.

The 25 finalists will be notified telephonically. Commentary will be provided by the judging panel for consideration during the actual design process and for final submission.

Final prototypes and entry requirements must be submitted in full by Friday 6 August 2010.

Final judging, showcase and prize giving ceremony will take place at the Natural & Organic Show, JHB 27 – 29 August 2010.

SELECTION CRITERIA

Only entries that are submitted in full (without any missing detail) and meet the competition criteria will be considered.

Entries will be judged on Sustainability, Innovation, Benefit to User, and Quality.

Only 25 entries will qualify for the final competition round and participation in the Fresh Talent Workshop.

PRIZES

All shortlisted participants (25) qualify to participate in the Fresh Talent Workshop.

Prizes will be awarded to the top three entries to the competition.

The rewards for the winning designs include international showcase opportunities.

PRODUCTION OF WINNING DESIGN

The winning product will be selected for production in South Africa.

A minimum of 500 pieces will be produced and distributed by the competition organizers, on condition that the item can be produced with available resources and within an advised budget.

EXHIBITION & CATALOGUE

The winning designs and a selection of the best entries will be shown in an exhibition to be held in Johannesburg in August 2010 and at a gallery in Cape Town in September 2010. Those taking part in the exhibition will be asked to submit, free of charge, further information/background material, which may be reproduced if needed for the exhibition / catalogue, and HIGH-RES pictures of their projects.

The winning designs and a selection of the best entries will be published in a catalogue as a publication to accompany the Eco Design Initiative.

Each participant in the competition will receive a complimentary copy of this catalogue.

The collaborative worked produced during the Fresh Talent Workshop will be showcased at Galleries in Cape Town, Malmö and Stockholm. The winners of the Eco Design Initiative will also be showcased at these opportunities.

USE OF LOGO & WORDING

All designs (story boards, product and packaging) must feature the campaign logo and/or include the words Eco Design Initiative 2010.

COPYRIGHT OF USE

The fee for production of the winning product is included in the first prize of this competition. Thereafter all rights are returned to the designer. The organizers shall have the possibility to apply for future use of the winning design.

Intellectual property rights will remain with the designer, although the organizers shall retain the nonexclusive right to produce, distribute, publish or display any competition entry in any format, exhibition or publication.

The winning designers are requested to adopt the label Eco Design Initiative in all forms of communication.

CONTACT

For more information, please email info@nokak.com

Enter: No Kak! -  a cheeky Eco Design Campaign launched in South Africa in 2004, and still making waves and driving change in South Africa’s emerging design sector.

No Kak! takes a bold stance against waste, pollution and harm while calling for creative solutions for lifestyle and work-styles that are designed with integrity, sensitivity and compassion. The No Kak! Campaign sees eco-design as an attempt to change the status quo and increase the quality of life while decreasing the environmental footprint of things.

June 2009 saw the 6^th annual showcase of eco-concepts for the Environmentally Friendly Design Competition. The theme for 2009 was World Cup Fashion: naturally passionate & fashionably natural in celebration of South Africa’s awarded opportunity to host “the games” next year.

Soccer is a sport of national pride, unity, integrity and excellence (and the junior Bafana team surely showcased this in the recent Confederations Cup!). Environmental and ethical design has the same potential to better conditions for South Africans through the creation of fair working opportunities, protection of our natural resources (especially water and land resources) and supplying desirable products (and services) that respond to consumers and industry’s real needs, rather than transient trends.

The judging criterion for the Environmentally Friendly Design Competition 2009 included an assessment of how environmental issues were addressed, while maintaining practicality of design; design innovation, artistic expression and product quality; the clarity and visual appeal of the design storyboard and finally, product research and applied methodology.

The jury consisted of a group of experts, who with a trained eye, knowledge of the subject and great personal interest in the development of environmental design, evaluated the 22 finalist designs. The panel included Darrol Buckton (accomplished South African couturier), Sonwabile Ndamase (Reds African Fashion Design Awards), Helen Gibbs (Helon Melon), Phillipa Reid (Hemporium), Hangwani Nengothela (Rubicon Clothing) and Andre Page (NCPC-SA).

“Good design is a renaissance attitude”, says Darrol Buckton, “that combines creative instinct, technology, beauty, nature, social and political influence and human need to produce something of real significance. The No Kak! Campaign embodies this…”

Presenting: the jury’s final selection and official winners of the No Kak! Environmentally Friendly Design Competition 2009:

World Cup Fashion Category:

1^st Place: Shanna Morland from Cape University of Technology for Gathering of Nations

2^nd Place: Michelle Robinson from Elizabeth Galloway Academy for Soccer Ball Style

3^rd Place: Joseph Pule Vuma from Tshwane University of Technology for Soccer Punk-ess Babe

Baby Bio Category:

1^st Place: Christina Steyn from Tshwane University of Technology for Mom-on-the-Go Baby Bag

2^nd Place: Lanette Meyer from University of Pretoria for Sock(er) Fan Eco Toy

Audience Favourite: Anja Bredell from Tshwane University of Technology for Natural Born Cheerleader

Designers are a natural link between manufacturers and consumers and therefore have a very powerful influence on social, environmental and economic development. Through the application of clean, smart design we can contribute sustainable development, a better quality of life for our societies and good business practice.

Would you like to support the development of responsible style?

Visit us at www.nokak.com for information and inspiration.

The No Kak! Campaign is proudly supported by the National Cleaner Production Centre of South Africa, a forward thinking government agency which is driving the Cleaner Production & Consumption message in South Africa. The National Cleaner Production Centre – SA is funded by the Department of Trade & Industry. For more information, please visit www.ncpc.co.za.

Issued by:

Global Green Agency

Janine Johnston

Janine@globalgreenagency.com

(+46) 0732 033 938