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There is Only Responsive Web Design

You won’t be building a site that isn’t responsive in 2015. If you do you need to have your head examined because it is probably easier to incorporate responsiveness than not.

A UI isn’t a UX…OK?

It’s not as easy as it sounds to create a user experience. Well it’s easy to create any experience, but the right one is elusive.

There is Only Responsive Web Design

You won’t be building a site that isn’t responsive in 2015. If you do you need to have your head examined because it is probably easier to incorporate responsiveness than not. If you are using WordPress it’s either responsive or an 8 year old template. In fact the term responsive is on the way out due to the fact that “responsive web design” is just “web design”. So that’s a thing.


So we must have a responsive site, but there seems to be many ways to implement it. Some sites that say they are responsive are not and others only partially so. There are some fixed width sites out there holding on for dear life but soon Google will punish them into submission. And not is a fun way, in a horrible SERP sinking way that means business.


You can thank the birth and growth of the mobile web for the necessity of a responsive design. Having you site apear the same on a monitor, iPad, phone, TV, watch, boot, headband or whatever is what this is all about and it’s not going to get any better with the number of connected devices coming down the pipe. Add to this that mobile web is quickly approaching 50% of all web traffic and what you have there is a MobileGeddon or some other unnecessarily alarming term to mean things are really mobile now. This is why responsive sites have been embraced so quickly and completely. The only other option would be to develop a different site for every device and screen size. The developers might like that but the costs would be crazy. So responsive is in in a big way but how it is approached will vary and change over time.


Apple has launched the aptly named Apple Watch and this is about to be a big thing at least from a marketing perspective because they are going to push the crap out of it. So get ready for Apple Watch messages being downloaded directly into your brain in a few months. This isn’t the first wearable internet device, but it will be the biggest. If you doubt that remember that the iPod wasn’t the first MP3 player and the iPhone really isn’t the best smartphone available. It is still considered #1 but the public so it is safe to bet that the watch will be the same. Remember Apple makes good things, but they have GREAT marketing and a thundering budget.


Oddly enough the Apple Watch doesn’t have a browser on it. You want to read that again but it’s true. No browser. Why? Because even with a perfect responsive design the Apple watch is only 272px by 340px. That’s about the size of a postage stamp and no amount of site manipulation is going to make a site look good on that. Android wearables are the same size and are going to do a terrible job of displaying the web as well.